Expertise
Build Your Brand
Next level impact requires determining your path forward (based on your ‘why’) and designing a plan to gain traction. Capstone can help your organization, cause, campaign or business strengthen your market position through multi-pronged initiatives. These will involve a variety of tactics that draw upon our expertise in public affairs, communications, rapid response, digital strategy, and political campaigns. If thought leadership is the goal, we will assess the field and devise a strategy based on your strengths. If fundraising is the goal, we can help identify influencers and craft the message you need to persuade. If advancing a public policy issue is the goal, we can design a campaign to condition the climate to influence stakeholders. If all of the above is the goal……even better.
Advance Your Cause
Capstone’s background in political campaigns, the inner machinations of government, and highly charged political environments provides the know-how to develop issue advocacy campaigns for organizations, coalitions, non-profits, and political and corporate leaders. We have legislative experience in issues related to climate change, poverty, education, financial services, environmental, immigration, health, energy and women’s rights. We will help you plan, budget, craft, build, recruit and execute a campaign that wins.
Tell Your Story
How you tell your story, how often and to whom can make a world of difference. Capstone provides strategic counsel on public relations to help move opinion, advance your brand, build support, drive a message, and achieve results. We start by helping you define your policy priorities and positions, develop compelling research-driven messages and produce impactful materials. We simultaneously power map the stakeholders whom we need to reach, the best messengers and messages to do so, and the sequencing of events.
Delivering results through extensive media relations and memorable messaging is central to what we do. And our experience has proven that impactful campaigns only succeed when goals are clearly defined and the components listed above are integrated and coherent.
Build Your Base
Teamwork makes the dream work. Developing partners, alliances and establishing coalitions is often key to elevating your work and launching a successful campaign or initiative. Who do you need on your side? Who will validate your cause? Which organization can you learn from, build off of, join forces with? With extensive relationships in national, state and local politics, government and social impact circles, Capstone can help you reach outside your sphere and develop meaningful partnerships.